Apple M1 ARM Pivot: A Step Into the Reality Distortion Field

Last week Apple announced a partial pivot away from x86 to ARM with one of those claims so outrageous it could have only come from Apple.

The company claimed its new ARM-based PCs would outperform 98 percent of those already in the market. No proof points, no material examples, no listed benchmarks. Just "trust us," this processor optimized for smartphones is magically better than processors designed to run PCs.

Apple also left out essential elements like application support, developer backing (which appears light), and even how much longer they will continue to support their x86 offerings which appear to be suddenly obsolete.

I've had several conversations with other PC OEMs, and they quietly lament that their legal teams won't let them make claims like this for fear of false advertising class action lawsuits.

Let's talk about that this week -- and we'll close with what may be the best Apple Watch killer yet: the Montblanc 2+ connected smartwatch, which is my product of the week.